What eCommerce platform do you plan to use for your online store? Shopify? Big-commerce? What about choosing the most popular eCommerce solution in the world? You read it right; none of those above platforms are the most used in the industry. According to an Alexa study, Magento is used on 20% of all eCommerce sites online. This is pretty much impressive! This is because of Magento’s flexibility and expandability. You can add about any feature to your site, and that’s why so many large and fast-growing businesses use Magento today.
A widely known E-commerce platform, Magento is much in use because of its self-hosted solution. It was launched in 2018, then eBay acquired it and sold it to adobe. Magento handles $100 billion and more in gross merchandise volume per year.
The users of Magento have access to lots of unique features that enables them to connect with their customers and sell their products. It is an open-source eCommerce platform. They are written in PHP. It uses various PHP frameworks like Symfony and Laminas. Magento scales from small stores to big multilocation stores. It has an active plugin development community. Like Samsung, massive retailers also use Magento as various small eCommerce operators. It is one of the top competitors for any business looking to start online retail.
The feeling that Magento is so popular may come as a shock to many of you. Keep reading on Magento review to see what it has to offer you.
Feature List of Magento
The feature list of Magento is one of the most extensive that you will ever find in terms of E-Commerce software. This is why the rates are so high and why all the Magento customers are large corporations.
Marketing and conversion tools include coupon codes, customer groups, productive bundles, and newsletter management. The list is endless when it comes to features, but here is an overarching breakdown of the most critical areas:
- Marketing, promotions, and conversions
- Catalog management
- Site management
- Product browsing
- Catalog browsing
- Checkout, payment, and shipping
- Coupon management
- Product bundles
- Order processing
- Inventory management
- Newsletter management
- Optimized for tablet and mobile
- Customer service
Magento provides a few versions for you to choose from. The first is called Magento open source. It is an open-source offering that is available for free. Therefore, anyone can go to the website of Magento and get a copy of the software from there.
One can also sign up for a free demo of the Magento Commerce plan, but that requires you to send a message with all of your contact information.
The Magento Commerce package is a powerful system for large and fast-expanding businesses. It is not even fair to compare it to an option like Shopify because the possibilities with Magento are endless, and the list goes on. Magento now offers a cloud-based eCommerce platform. It would be best to keep in mind that the Magento commerce pricing is typically customized and can get very expensive. Some advanced technical knowledge is required to configure for larger companies. Magento asks that you call or email them to request a quote. This means that each client receives a different code depending on the size of their business. Magento is pricey indeed. The community version of Magento is free, and you need to download it from the official website and install it on your web server. Magento’s enterprise version is expensive and set up by their staff. It is not possible to get a quote for the prices on the website. You need first to fill out a contact form and give an introduction to your business. Post that, and they will offer you the cost within the range of $15,000 to even $50,000 per year, that’s usually reported.
Let us evaluate the pros and cons of Magento
Pros of Magento
User friendly: In the beginning, Magento is a user-friendly solution for the one who doesn’t have the technical knowledge to code a unique solution on their own. You may find it easy to put together the basics of your online store.
Feature intensive: Magento holds the caliber to be such a great product. It can be somewhat featured intensive. It can increase the system’s complexity, making it challenging for you and demanding to take the help of a Magento developer.
Rich Feature List: Magento always wins concerning the feature category. The credit goes to exceptional features.
Scalability: One of the top advantages of Magento is it’s a perfectly scalable platform, so you can easily switch from 10 to 10,000 products. Magento is developed with scalability in mind, so you can find it easy to move things up when the time arrives.
Exceptional SEO capabilities: Native SEO power of an E-commerce platform will assist you to appear in top searches whatever search engine your customers use.
Cons of Magento
Time intensive: As the learning curve is much longer for Magento development than others, it may be time-consuming to change things or otherwise depend on the Magento developer for help.
Hosting: Because of the capable design and complexity, you may need to host a Magento store on its dedicated servers. It states an additional expense and an extra online monthly price to boot. This state that it’s less agile than some specific solutions and less speedy to get it when you want it to be.
Development, support, and maintenance costs: Magento is undoubtedly expensive on technical Support, and this is because it has a very complex background system. As a result, this would take even experienced developers time to learn. If you decide to opt for the enterprise option, including direct Support from Magento, a price benched around $15,000 per annum would provide you with your required service.
Magento holds a unique position in the market. Over the years, this open-source eCommerce platform has earned a solid reputation as one of the best eCommerce solutions for medium and large businesses.
Magento still brings online stores worldwide a powerful system with endless customization possibilities despite the lack of ease of use and numerous expenses. Its features are also an added advantage if you decide to go with this powerful platform. Thousands of extensive functions combined with a highly secure system will bring the best Support to help your business grow. If you want your business to achieve the desired target, you can consider choosing Magento. This is one such decision that you will never regret.
Magento falls in the category of people with professional web development experience. Although intermediate-level developers can most definitely handle Magento, it’s generally implemented by medium to large income websites with some cash to spend on a web person or department.
We hope that this article has provided you with some pieces of helpful information. For more such informative articles, keep reading our blogs.
That’s all for today, folks!